Search Engine Optimization is an exciting and evolving field in the digital marketing universe. When done correctly, the method can yield some high-quality results, which can be rewarding for the implementing business. However, one thing that most SEOs overlook is going back to the basics and fine-tuning their fundamentals.These are those technical things that are the basic building blocks of any SEO strategy. While it is important to focus on the latest and greatest SEO strategies being churned out by experts across the Internet, these basics can undermine your SEO efforts if left unattended. To help you get back to the basics, here are four simple ways you can boost your content and link building efforts.