The fundamentals for gauging the effectiveness of your Search Engine Optimization. SEO is the standardized way in which web pages fight to gain the top rating in Google and other search engines. Yet, there is little in the way of determining which sector of the SEO strategies yield the best ROI. This has led to misallocation of funds into areas that have no results for a company, business, or individual. As there are typically four categories in which you can focus your SEO (technical, onsite, Link building, and content marketing), it is crucial that the ROIs of these categories be explored prior to committing to spending money within them.
Ryan WhittonLead SEO, Tested Media. Google Certified Partner with 8+ years in SEO.
