If you are not deep into marketing and web development then the odds are that you do not know about or understand Schema Microdata. Yet, having Schema markup in your web pages is essential to ensuring that your site can be found by search engines and by….well dumb machines. As computers are dependent upon data input and must be told what to do, then understanding how this markup will boost your website and SEO services and SERPs is critical.
Ryan WhittonLead SEO, Tested Media. Google Certified Partner with 8+ years in SEO.